SEO or Social Media: A Guide to Help You Choose the Best Digital Marketing Career

Introduction

In recent times digital marketing has emerged as a lucrative career option in India. In the last 5 years, the demand for digital marketers in India saw a rise of 15% in demand. What is driving this change? Companies in order to leverage their brand presence deploy various digital marketing tactics. The two most popular digital marketing tactics are Search Engine Optimization and Social Media Marketing. Most brands now deploy digital marketing techniques to optimize their brand presence. Unsurprisingly these two are the most popular digital marketing courses. Here is a guide to help you choose the best course.

Everything You Need to Know About Search Engine Optimization

Search Engine Optimization more popularly known as SEO has now become a buzzword in the digital marketing community. Most have a rough idea of what SEO is. But what exactly is Search Engine Optimization? It is the process of boosting the organic traffic of a webpage by using various means such as natural keyword placement.

When a webpage ranks high organically the need to spend on paid traffic automatically gets eliminated. It helps the company to save on paid traffic. This not only helps the company to boost organic traffic but profitability margin too goes up.

Most Popular SEO techniques to boost a Company’s Organic Visibility

On-Page SEO: On-page SEO techniques play the most vital role in determining the organic visibility of a web page. On-page SEO techniques include using proper headings, meta-descriptions, etc.

Technical SEO: SEO is not all about quality content. A webpage ranks poorly if the technical aspect of SEO is ignored. Technical aspects of SEO include mobile friendliness, robot.txt, page indexing, etc.

Top Careers in SEO

Technical SEO Expert: Technical SEO experts are now hired in every company as this is the most important part of SEO. The technical SEO expert ensures that the webpage does not have any technical issues like crawlability. Technical SEO experts earn between 3LPA to 8LPA

Link Building Specialist: Link building is an important part of contemporary digital marketing strategy. Creating quality backlinks through guest posting can immensely boost the domain authority of web pages. No wonder link-building specialists are in demand. Backlink specialists earn between 3 to 7 LPA.

Everything You Need to Know About Social Media in the Context of Digital Marketing

Companies now immensely use social media strategies to boost their online presence. Unsurprisingly social media marketing has emerged as a lucrative career option for digital marketers. While SEO takes time to deliver results; effective social media strategies can deliver results instantly.

Most companies now try to attract clients by regularly posting images and videos on platforms like LinkedIn, Instagram, and YouTube. Higher client engagement can result in more leads and subsequent greater profits.

Advantages of Deploying Social Media Marketing Techniques

Direct Audience Interaction: Brands are investing in social media marketing as it allows them to connect with their audience directly. Instagram Live for instance has now brought brands and clients closer than before.

Quicker Outreach: Many brands have benefitted immensely because of the quicker outreach potential of social media platforms. For instance, the proper use of hashtags on Instagram can make a post go viral in no time. It can bring in leads from unexpected sources.

Top Careers in Social Media Marketing

Content Creator: Content creator is one of the most in-demand social media marketing jobs. The content creators have to develop new content to optimize the brand’s presence across various platforms.

Social Media Manager: Social media managers and content creators work side by side to boost the company’s visibility. Once the content has been created it is the social media manages who decides when to post, the frequency of posting, etc.

Which is the Best Digital Marketing Career for You? SEO or Social Media

Who should go for a Career in SEO

SEO is best for those who have great problem-solving and research skills. As SEO constantly revolves around finding out the latest SEO trends which need a lot of research.

For those who love technical work a career in SEO is a great choice. Optimizing page speed and website requires a lot of technical understanding.

Who should go for a career in Social Media Marketing?

For creative minds a career in social media marketing is the best choice. From designing ad campaigns to designing graphics; a lot of creativity is needed to do social media jobs.

For fast learners also social media job is suitable. Social media professionals need to quickly understand competitor’s strategies and build counter strategies accordingly.

Frequently Asked Questions