Free Digital Marketing Workshop in Bangalore – Hands-On Training + Certificate

Introduction

Digital marketing has emerged as a happening career in Bangalore. There are several reasons behind this. Bangalore houses a large number of companies and startups. All the companies now spend a lot on digital marketing to boost their online visibility. Just for perspective, an average company in Bangalore spends 10-30% of its budget on digital marketing. One of the key objectives of digital marketing is to rank higher on Google search results. Greater online visibility means more clients and subsequent profits. Are you also interested in digital marketing and aspire to make a career in this city? Here is how you can benefit from a free digital marketing workshop in Bangalore.

1. Enhance your understanding of Digital Marketing:

Like any other workshop, the first focus of a digital marketing workshop is to enhance the subject matter awareness of the participants. There is a probability that many participants fall under the category of beginners with only a basic knowledge of digital marketing. 

The digital marketing workshop can benefit such aspirants as the workshop provides an overview of basic digital marketing concepts like content marketing.

2. Learn about SEO

Search Engine Optimisation is at the heart of digital marketing. Effective SEO strategies, such as the content creation as per user search intent, can help a brand increase its online visibility. 

This is due to the fact that user-friendly content tends to do well in Google search ranking. A digital marketing workshop can expose participants to the basics of SEO, such as how search engine works and how to do keyword research.

3. Learn about Social Media Marketing

Social media marketing is another key component of digital marketing. Brands use several social media strategies, such as brand awareness campaigns and product launch campaigns. 

Brands use all the social media tools such as Linkedin, Pinterest, Instagram, and Youtube to enhance brand awareness. A digital marketing workshop can teach you how to create and run creative promotional campaigns.

4. Google Ads and Paid Marketing

Many top brands are now focusing on inorganic traffic as well. Companies are investing in paid methods like Google Search Ads and Display Ads as they can generate results quickly.  This is more popularly known as sponsored content.

 Sponsored content can generate results quicker as they appear on search results quickly. A digital marketing workshop will teach you how to create and run a paid campaign.

5. Content Marketing

Modern digital marketing is all about effective content creation. Various types of content are used by brands to boost their online visibility. The most popular forms of content used in digital marketing include blogs, videos, and social media posts.

Long-form content works best for YouTube, while the shorter counterpart is the best for other social media channels. A digital marketing workshop can expose you to effective content-creation techniques and tools.

6. Learn About Digital Marketing Tools

Digital marketing makes extensive use of tools. Doing digital marketing is impossible without making use of tools. For instance, Semrush is widely used for keyword research and understanding user search intent. 

Similarly, Google Analytics is widely used for data analysis. Canva can be used by anyone due to its simplicity in creating compelling designs. A digital marketing workshop will expose you to all these vital digital marketing tools.

7. Hands-on Training and Certification

Last but not least, a digital marketing workshop in Bangalore will give you a chance to apply your theoretical knowledge to test. The hands-on training approach of the workshops ensures, along with the development of theoretical knowledge, that your practical skills are also enhanced.

On successful completion of the workshop, you become eligible for a recognized digital marketing certificate. This certificate can be a perfect starting point for a digital marketing career.

Frequently Asked Questions